1. Luxury Real Estate – BNW Developments

Vivek Oberoi is associated with BNW Developments, a UAE-focused luxury real estate business.

Business Strategy:

• Luxury residential projects
• Premium locations
• High-net-worth customers
• International branding
• Partnerships with luxury brands
• Premium customer experience

The strategy is simple: combine property + luxury positioning + international branding to create premium real estate products.

2. Lab-Grown Diamonds – Solitario

Vivek Oberoi is also associated with Solitario, a lab-grown diamond business.

Strategy:

• Focus on the lab-grown diamond category
• Target modern consumers
• Technology-based production
• International market expansion
• Use sustainability and affordability as part of the positioning

The interesting part is that the celebrity is not simply involved as a brand ambassador, but also has a business-side association.

3. Startup & Venture Investing

Startup investing is an important part of Vivek Oberoi’s broader business approach.

His approach can broadly be divided into two types of businesses:

Steady Businesses

• Existing revenue
• Strong fundamentals
• Established customer base
• Potential for operational improvement

High-Growth Businesses

• AI
• Deep tech
• Healthcare
• Biotech
• Technology-driven businesses
• Lifestyle businesses

4. Invest + Improve Strategy

An interesting part of his strategy is not simply investing in a company, but looking at how an existing business can be improved and scaled.

Model:

Existing Business → Technology → Better Operations → Growth → Scale

If a business already has strong fundamentals, technology, AI, digitalisation and better management can create opportunities for further growth.

5. Premium Spirits

Vivek Oberoi’s reported business interests have also included the premium spirits category.

Strategy:

• Premium positioning
• Lifestyle branding
• International products
• High-value customers
• Strong brand experience

6. Education & Social Impact

Education and impact-driven businesses have also been part of his broader business interests.

These types of businesses can focus on:

• Access to education
• Student opportunities
• Technology
• Healthcare
• Social impact
• Sustainable business models

7. Technology & Marketing

Vivek Oberoi has also had entrepreneurial involvement in technology and marketing businesses.

Basic Strategy:

Technology + Real Problem + Scalable Business Model

The idea is to use technology to solve real business problems rather than relying only on celebrity recognition.

Vivek Oberoi’s Key Business Strategies

1. Don’t Depend Only on Celebrity Income

Build multiple businesses and investments alongside an acting career.

2. Diversification

Real Estate → Diamonds → Startups → Technology → AI → Healthcare → Education → Premium Brands

3. Premium Positioning

Target higher-value customers through strong branding and premium products or services.

4. Invest + Scale

Identify opportunities in existing businesses and grow them through technology, better operations and strategic improvements.

5. Multiple Industries

Avoid depending entirely on one industry by building exposure across different sectors.

How Can People Benefit From These Businesses?

Customers

People can explore the products and services officially offered by the respective companies through their official channels.

Entrepreneurs

Entrepreneurs can study these business models and learn from areas such as:

• Premium real estate
• Lab-grown diamonds
• D2C brands
• Technology startups
• AI businesses
• Healthcare
• Education

Investors

People should not invest simply because a celebrity is associated with a company. Investors should independently evaluate the company’s financials, valuation, ownership structure, risks and potential exit options before making any investment decision.