In a world constantly shifting toward digital, very few women have not only kept pace but redefined the game. Roli Gaur Vashisht is one of those rare leaders. A woman of many roles—visionary entrepreneur, pioneering content creator, social media strategist, mother—Roli’s journey is not just a tale of career growth, but of impact, influence, and intention.
Today, as the Founder and CEO of Social Maata, Roli is shaping how women-led brands scale online. But the seeds of her digital empire were planted years ago—rooted in passion, creativity, and the courage to try something before it became a trend.
A Creative Spark with a Purposeful Start
Roli’s professional path began at the prestigious National Institute of Fashion Technology (NIFT), Mumbai, where she graduated in 2010. With a background in fashion design, she entered the world of merchandising and styling—roles that refined her eye for detail, aesthetics, and storytelling. But it wasn’t long before she discovered a deeper calling: connecting with people, especially women, through digital platforms.
Her first foray into content creation was in 2012 with Crazy Indian Wedding, one of India’s earliest and most-loved wedding blogs. What began as a personal outlet evolved into a go-to platform for brides-to-be. Her relatable voice and helpful insights caught the eye of mainstream media, with features in Femina Brides, Cosmopolitan, and Hindustan Times.
She wasn’t just writing about weddings. She was creating a space where women could find clarity, support, and inspiration at one of the most transformational stages of life.
From Sarees to Screens: A Digital Evolution
In 2013, she launched her own fashion label, introducing quirky sarees that resonated with young, modern women. With no big marketing budget, she turned to the most powerful (and underused at the time) tool—social media.
Roli leveraged Instagram and Facebook to showcase her brand story, reaching audiences in India and beyond. This wasn’t just a success in sales—it was a masterclass in digital visibility, brand building, and authentic community engagement.
The Mommy Vlogger in India
Roli’s digital journey took an exciting turn in 2014 when she launched her YouTube channel as a comedy creator, experimenting with sketches and relatable content. But everything changed in 2015, when she stepped into motherhood—a chapter that deeply transformed her purpose and platform.
She pivoted her channel to focus on mommy vlogging, becoming one of India’s first mom and baby content creators. Through her channel RGV Love, Roli began sharing real stories of pregnancy, parenting, and everyday life as a new mom.
Her honest voice, heartfelt experiences, and ability to connect emotionally with her audience turned the channel into more than just content—it became a virtual village of support for young Indian mothers. Today, the channel has crossed 21 million views, inspiring thousands of women who see their own journey reflected in hers.
The Birth of Social Maata
With a decade of experience as a content creator and strategist, Roli saw a gap: countless women-led businesses were building powerful products but struggling to communicate their value online.
In 2023, she founded Social Maata, a digital marketing agency with a mission to empower women entrepreneurs through personalized social media strategy, content creation, influencer collaborations, and performance-focused campaigns.
Under her leadership, Social Maata drove 14 million+ views for its clients within a year and was honored with the MSME Best Startup of the Year 2024 (Marketing). Roli herself received the Most Influential Mom Blogger award, affirming her role as both innovator and mentor.
A Champion for Women Entrepreneurs
Roli isn’t just a businesswoman; she’s a changemaker. Through Social Maata and her personal brand, she uplifts women-led ventures and helps them navigate the fast-evolving digital space with confidence.
She is an active part of NewAgeMompreneurs, a core team member driving initiatives for moms in business, and she actively advocates for child mental health, well-being, and authentic parenting.
Roli believes:
“You don’t have to choose between being a mom and building a business. You can lead both with power, love, and strategy.”
A Human Friend in the World of AI
Despite her success in technology-driven marketing, Roli remains deeply human in her approach. She often describes herself as “a human friend in the world of AI”—someone who balances algorithms with empathy, metrics with meaning.
Her secret? A combination of intuition, creativity, data, and soul. She believes that your story is your strategy, and that women can thrive in business without losing their authenticity.
Roli’s vision for the future is as bold as her journey so far. She wants to revolutionize how women do business online—not by copying trends, but by telling stories that resonate, building brands with meaning, and scaling with confidence.
From blog to brand, sarees to strategy, motherhood to marketing—Roli Gaur Vashisht’s journey is a masterclass in resilience, reinvention, and radiant leadership.
She’s not just leading a company.
She’s leading a movement—where women don’t just find a seat at the table…they build their own.